The optimal use of this tool requires expertise that could be achieved by learning Google Analytics through various resources. According to my experience Google Analytics Academy is the best resource to learn and understand the nature of web analytics.
Last year in October 2013, Analytics Academy started “Digital Analytics Fundamental” course so that students can learn about web analytics easily through videos and text based tutorials. More than 30,000 students earned a certificate of completion by taking this course.
This year Analytics Academy has come up with another course named “Google Analytics Platform Principles”. This course has already begun on 11th March, 2014 and will continue to exist till 27th March, 2014.
Justin Cutroni (Analytics Evangelist at Google) is the instructor of this course. He has successfully elaborated various dimensions, metrics and the anatomy of Google Analytics in this course.
In brief this course lets you explore the ways:-
- Google Analytics collect, process, configure and report the data you see in your GA account.
- Google Analytics track data on different websites, mobile apps and other web connected devices like ticket kiosk.
- Google analytics organize and transform the raw data into meaningful information (Dimension and Metrics).
Those who are into SEO or Online Marketing must take this course to improve their knowledge about web analytics. Analytics Academy also provides a certificate for FREE if you pass the “Google Analytics Platform Principles” final assessment.
So what are you waiting for, sign up for this course NOW and sharpen your internet marketing skills. The course ends on March 27, 2014.